You’ve found the perfect PPC expert for your company so that you can finish your hiring process. Congratulations! Now comes a crucial part: making the PPC expert job offer. You want to ensure this person will be happy and ready to do some excellent digital marketing work.
Let me show you a few tips to get the job offer right and sign your new employee immediately.
Present personalized benefits
You must know that, nowadays, candidates look beyond salary when they decide to accept a job offer. They will seek work-life balance and personal fulfillment as part of the job package. Consider providing personalized benefits and perks to your new digital marketer.
Of course, these benefits will depend on the size of your business, but items like flexible work hours, paid time off, gift cards, preferred parking space, shared internet bills for remote work, and a personal computer should be within your budget. If the candidate is unhappy with the offers, ask them what they see as good benefits and be ready to negotiate.
Provide development opportunities
Besides personal benefits, development opportunities will attract your new digital marketing hire, especially if they are starting in the business. Offer training programs, coaching sessions, and support for certifications as part of the PPC expert job offer.
If your new hire accepts it, this is a win-win situation. You’ll be adding value to your new PPC expert while paving the way for a long-term professional relationship since developing staff is critical to retaining good employees.
Be prepared to negotiate
Finally, be ready to bargain. Is your new PPC expert looking for a fully remote position while you’re offering a regular office job? Are they asking for a relocation package, but you don’t have the budget? Don’t be put off by this. If you feel they are the one, try finding a middle ground that fits both parties.
I can tell you that, in my experience, it’s handy to use the final interviews to assess this. When you chat with the candidate about what they want from a job or what they think their first day will be like, it gives you an idea of what they’re looking for in terms of benefits. Then you’ll have time to prepare for a nice offer when you call or email them with the good news.
Once you present the PPC expert job offer, there’s one last step before you sign your new PPC expert hire: the salary negotiation. This is such a crucial aspect that I’ll dedicate my next article to it.
