Your company needs a new Google Ads specialist. Badly. However, it’s been ages since you last hired someone, or you’re not yet familiar with the process of searching for a digital marketer. Whatever your case is, I’ll throw some light on the subject and provide tips for you to create the ideal job description for your next Google Ads specialist.
Outline your company’s needs
First of all, ask yourself: why am I hiring this person? What results do I want this Google Ads specialist to achieve? Will they be dealing with internal clients only or the company’s clients too? Do I need someone with experience in any particular industry? Do I need someone with deep knowledge about a specific practice (a specialist) or just some decent expertise in many different aspects of the business? (a generalist.)
Answering these questions makes it easier for you to move to the next steps.
Outline your new hire’s skills
When you establish your company’s needs, determine the skills you want your new Google Ads specialist to have. This will be fundamental for your job description, which we’ll discuss later.
On a spreadsheet, set up three columns for mandatory, desired and personal skills. Mandatory skills will typically be technical, the abilities your candidates cannot lack if they want to get the job. They can also be specific past experiences critical to delivering good work for you.
Desired skills are whatever ‘extras’ they might have: these could be work experiences or knowledge about a particular tool. As for soft skills, these would be personal attributes that will define the new hire’s adherence to your company. Some examples are attention to detail, empathy, openness to learning, leadership skills, teamwork spirit, resourcefulness, etc.
Check what the competition is seeking
Check the competition if you find it challenging to outline your new digital marketer’s skills. First, search their job openings and look at how they describe their ideal candidates. Then, pay attention to the mandatory and desired skills they demand to ensure you’re not leaving behind any fundamental expertise for your future projects.
Create an engaging job description
The job description is a document that provides, in as much detail as possible, all information about the job you’re offering in as much detail as possible. Your job description typically includes:
- tasks and responsibilities
- skills necessary to excel in it (mandatory, desired, soft)
- experience requirements
- education level and qualifications
- salary and benefits involved
The more details you include, the better. You should also write the job description to engage the best professionals, making them excited about joining your team. If you achieve this, you’ll surely attract the best possible candidates, and the rest of your hiring process should run smoothly.
After that, you should find the right channels to advertise your Google Ads specialist job opening. However, this will be the topic of my next article.
