So you’re hiring your next PPC expert, and the process is well advanced. You’ve screened some good prospects, did a preliminary interview with them, and ran tests to assess their knowledge. Now it’s time to set up the final interviews and make your decision.
Based on my experience running hiring processes, I’ll show you some insights and questions you could pose to your candidates during your final interviews.
Start with the test results
Before you book your candidate for an interview, take some time to analyze the result of the test you assigned them with. Consider the time they took to finish it, evaluate how valid their answers are, and write down whatever questions you might have about how they reached their results.
When you go for the interview, your notes on the candidate’s test can be a great starting point. Ask them about the steps they followed, how hard they found the assignment, and what they would do differently.
Make it like a conversation
After that, go straight to the rest of your questions. The best interviews I did, both as a candidate and a hiring manager, felt like ‘real’ conversations. Try to break the ice and make the candidate comfortable about talking to you. It’s an effective way to extract true answers that will look into the essence of the digital marketer in front of you.
As for the specific questions you’ll pose, you should consider including both behavioural and attitudinal questions. Behavioural questions focus on what someone has done in the past, while attitudinal questions ask about the person feels about something.
Both types of questions will provide valuable insight into how your candidate might behave once hired. Also, at this point, they are more critical than technical questions because you should have already covered the technical aspects of your candidate at this point.
10 questions for your PPC expert interview
Here are 10 interview questions that you might want to ask when hiring a PPC expert for your company:
- What kind of experience do you have with Google Ads and search marketing?
- How do you decide whether to use Google Ads Editor x the Google Ads interface?
- What are your primary tools while using Google Ads? For example, do you use Excel or any other spreadsheet software?
- How has your approach to digital marketing changed over time?
- Where do you go if you need industry insights about search advertising, general marketing, and PPC management?
- How do you deal with difficult people? Do you have any experience dealing with conflict?
- What are some of your strengths as an employee? And your weak points?
- Tell me about when you make a difference in a particular job or project you feel proud of.
- Tell me about a time when you made a mistake or failed to meet expectations. Then, describe how you handled yourself after that.
- What do you seek in your career? Where do you see yourself in 3 or 5 years?
In addition, you can add any questions you find adequate, even about their personal lives, like ‘What do you do in your spare time?’ or ‘Tell me about the books you read.’ Sure, they are not essential to the hiring process, and you should not judge their answers by your tastes. However, this line of conversation might give you an idea of the kind of person you are considering for the job and how they would fit into your team.
So the interviews are over, and you made a decision. So relieving, isn’t it? But it’s not over yet. In the following article, let’s discuss the best way to make a job offer to your next PPC expert.
