FAQ

Got questions about how my PPC services work? You’re in the right place. Below, I’ve answered the most common questions clients ask, from how campaigns are set up and managed to what kind of results to expect. My goal is to give you clear, straightforward information before you start advertising with us.

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My prices aren’t negotiable. I’ve carefully priced my services to reflect the time, effort, and expertise I invest in every project. This helps me stay sustainable and continue doing great work for all our clients.

I do not offer refunds for my services. However, all my contracts include a 30-day notice period. If you’re not satisfied for any reason, you’re free to terminate the agreement at any time with written notice, and the contract will conclude 30 days from the date of that notice.

This ensures a fair and transparent process for both parties, allowing time to wrap up ongoing work and facilitate a smooth transition.

Yes, absolutely. You can take a look at the Case Study section on my website to see real client results, including how I’ve helped businesses increase conversions, reduce costs, and scale their campaigns profitably. Each case study breaks down the strategy, key actions, and outcomes so you can see exactly how I work.

Feel free to visit my case study pages.

Category: Expertise

Yes, I charge for all time dedicated to your account, including strategy sessions, reporting, calls, emails, brainstorms, and any other work I do on your behalf. I believe every part of the process adds value, and my billing reflects the full scope of what I bring to the table.

Yes, I am required to charge taxes based on your billing location, as mandated by Canadian tax law.

1. Clients in Quebec (QC)

If your business or billing address is in Quebec, we are required to charge:

  • GST (Goods and Services Tax) at 5%. More information here.

  • QST (Quebec Sales Tax) at 9.975%. More information here.

These taxes will be itemized on your invoice.

2. Clients in Other Canadian Provinces or Territories

I apply taxes based on the applicable rates in your province. This may include GST, HST (Harmonized Sales Tax), or a combination of GST and PST, depending on your location. The exact tax breakdown will appear on your invoice.

3. Clients Outside Canada

If you are located outside Canada (e.g., in the United States, Europe, or elsewhere), I do not charge Canadian taxes. However, you may be responsible for any applicable local taxes, duties, or VAT in your jurisdiction.

Yes, I do. I offer detailed audits of existing campaigns to find what’s working, what’s holding performance back, and where the most significant growth opportunities are. The audit covers structure, targeting, ad copy, bidding strategies, ROI, and account settings. You’ll get clear, actionable recommendations you can implement right away, whether you decide to keep managing the account yourself or have me handle it.

For more information, access my PPC audit service page.

Category: Expertise

Yes, I offer special pricing for nonprofits using Google Ad Grants, since these accounts have unique needs and budgets. For all other services, our standard pricing (as listed on our service pages) applies. If you’re a nonprofit and curious about the Google Grants program, I’ll be happy to walk you through it.

Check the official documentation from Meta here.

Category: Access

Check the official Google ads documentation here:

Category: Access

Payments Made

In the Payments Made section of your Customer Portal, you can track all payments you’ve made, both online and offline (as recorded in the booking system).

You can filter the list to show only invoice payments and sort them by Date or Amount for easier reference.

To view a specific payment, simply click on it. You’ll be able to see the full payment receipt, along with details of the related invoice or retainer invoice. You can also download a PDF or print the receipt for your records.

You can easily make payments through the Customer Portal or directly via the invoice link I send you by email.

To make a payment:

  1. Open the invoice either from the email you received or by logging into your Customer Portal.
  2. Click the Pay Now button—you’ll be redirected to a secure payment page powered by Stripe.
  3. Follow the on-screen instructions to complete your payment.

Enable Automatic Payments

To make future payments easier, you can choose to authorize us to charge your card or bank account automatically for upcoming invoices and recurring charges.

When making a payment, simply check the box that says:
Allow hafferi Digital Inc to collect future charges automatically”

Once selected, your future invoices will be processed automatically using the saved payment method. You can update or cancel this authorization anytime through the Customer Portal.

If you experience any issues accessing your invoice or need assistance with payment, please don’t hesitate to contact me.

 

How Partners and Suppliers Can Send Invoices

Partners and suppliers can easily send invoices through our Vendor Portal, powered by Zoho Books. Once invited, you’ll receive a secure login link to access the portal.

Within the portal, you can:

  • Create and submit invoices directly for our review.
  • Track the status of submitted invoices (e.g. approved, paid, pending).
  • Please get in touch with me regarding specific transactions or for any clarifications.

 

Uploading Invoices
To upload a transaction document in the portal, your vendors should:

  • Download/Print and take a picture of the transaction’s document.
    Log into the portal using the link provided in the email.
    Go to the Invoices module and stay on the Uploaded Documents tab to add transaction documents.
    Drag and Drop or Upload Documents from the computer.

Please name your invoice file as follows (you can find the same instructions in the welcome message or the vendor portal):

Your Full Name – Invoice Number – Service Sold – Amount of Invoice – Date (dd-mm-yyyy)

Examples:
John Doe – INV001 – IT Services – 500 USD – 15-07-2024
Jane Smith – INV002 – Consulting – 350 EUR – 22-09-2024
Michael Brown – INV003 – Marketing Campaign – 700 CAD – 03-12-2024

*If you don’t have an invoice template, feel free to use this one here.

If you haven’t received an invitation yet, please let me know and I’ll send one promptly.

This process ensures smoother collaboration, quicker processing, and complete transparency on all payables.

 

 

I don’t usually send quotes, as my prices are all displayed upfront for transparency. Instead, I send you a forecast on the number of hours needed to complete the work each month.

In the Payments Made section of your Customer Portal, you can track all payments you’ve made to our business. This includes both online payments and any offline payments we’ve recorded on your behalf in Zoho Books.

You can filter the list to view only invoice payments and sort them by Date or Amount for easier tracking.

To view the details of any specific payment, click on it. You’ll be able to see the related invoice or retainer invoice and access the full payment receipt. You also have the option to Download a PDF or Print the receipt for your records.

Customers can edit their card details at any time. Here’s how:

  1. Go to the Home page of the customer portal.
  2. Scroll down to the Card Details section and click Edit next to the card whose details you want to change.
  3. Fill in the details and click Save.

 

 

 

 

 

 

I measure success based on the goals that matter most to you, whether that’s sales, leads, or return on ad spend. I track key performance metrics like conversion rate, cost per acquisition, and overall profitability. Beyond the numbers, I also look at consistency and long-term growth, making sure the campaigns are bringing in the right customers, not just clicks or impressions.

Category: Expertise

I stay current by constantly testing new features and strategies in my own client accounts and learning from real data. I also follow trusted industry sources, attend webinars, and stay active in PPC communities where top advertisers share insights. This mix of hands-on experience and continuous learning helps me stay ahead of trends and adapt quickly when platforms change.

Category: Expertise

White-label support is fully flexible and can be configured to match how your agency operates. I can work entirely behind the scenes as an extension of your team, or I can be introduced as an external specialist — whichever best fits your client relationship and delivery style.

Client-facing elements are also customizable: reporting can be delivered under your branding (or mine if preferred), communication can happen through your agency email or a separate channel, and I can support anything from execution-only to full account ownership. In short, every part of the client experience can be tailored to your workflow and how you want to position the service.

Category: White Label PPC

I’ve been in business since 2011. Over the years, I’ve worked with companies of all sizes, from startups to large brands, helping them grow through data-driven, performance-focused advertising. This experience has shaped how I build and manage campaigns today: focused, strategic, and built for long-term results.

Category: Expertise

I bill once per month, always on the last day of the month. You’ll only be charged for the work we’ve already delivered, regardless of the amount or type of work completed. No surprises, just a clear summary of what’s been done and what you’re paying for.

Yes — it’s safe. All credit card payments are processed securely through Stripe, one of the most trusted and widely used payment platforms in the world. Your card details are never stored on our servers; they’re encrypted and processed directly by Stripe in accordance with industry-standard security and compliance standards.

Stripe powers payments for millions of businesses globally and is known for its reliability, fraud prevention, and high security standards. In short: your payment is protected, and the checkout experience is both secure and dependable.

I require a minimum of 4 hours per month to ensure we have sufficient time to deliver quality work and effectively move the needle for your campaigns.

That said, there’s no minimum media spend. You can run ads with whatever budget you’re comfortable with; I’ll make sure it’s used wisely, whether you’re starting small or scaling up.

Check the official Linkedin ads documentation here.

Category: Access

Check the official Microsoft Ads documentation here.

Category: Access

Late payments can happen for a variety of reasons, and I get that. At the same time, as a small business owner, I need to keep the books healthy to continue my operations. With that in mind, the CRM will send you an alert 14 and 7 days before the payment deadline. Another message will be sent on the first day after the deadline to ensure the client has received the invoice and reminders. After that, penalty fees will be applied.

In Section 3 of our contract, it is stated that all invoices carry a Net 14 payment term. Unless both Parties agree upon other payment methods, payment for invoiced services to the Consultant is payable by credit card. A late fee of 2% per month will be applied to overdue balances. Interest is compounded monthly and accrues daily.

If you ever decide to cancel, that’s completely fine. I only ask for a 30-day notice as mentioned in the agreement. This allows me to finish any ongoing work, deliver the final reports, and ensure everything ends smoothly.

Category: Contract

Every business is different, so I don’t promise specific results. Factors such as industry, competition, offering quality, and your website’s performance all play a role. What I can promise is that I’ll bring our complete expertise, focus on what moves the needle, and be transparent about what works (and what doesn’t).

What sets my agency apart is the level of personal attention and transparency I bring to every account. I don’t hand things off to junior staff or use a one-size-fits-all approach. I take the time to understand your business, your goals, and your audience, then build campaigns around what actually drives results. My clients work directly with me, get clear communication, and always know what’s being done and why.

Category: Expertise

I’m certified across all major advertising platforms. My certifications include Google Ads (Search, Display, Shopping, Apps, and AI-Powered Performance), Google Analytics, Google Ads 360, and Meta (Facebook) Ads. I’m also certified in Apple Search Ads, Microsoft (Bing) Ads, LinkedIn Marketing Solutions, Amazon Advertising, Snapchat Ads, and Hootsuite Social Media Management.

These certifications reflect my hands-on experience and ongoing commitment to staying current with each platform’s tools, best practices, and new features, enabling me to apply what actually works to help my clients grow.

Feel free to visit my certification page.

Category: Expertise

I’ve helped multiple clients scale their campaigns from small budgets to consistent, high-performing accounts. My focus is always on growing results sustainably — not just increasing spend, but improving ROI as we scale. I do this by testing new audiences, refining targeting, and optimizing what’s already working to make growth both steady and profitable. Over the years, I’ve worked with companies spending up to $4 million per month on ads.

Category: Expertise

I  accept payments in the following currencies: AUD, BRL, EUR, GBP, USD and ZAR.

If you want to be billed in another currency than CAD (Canadian dollar), send me an e-mail once your subscription is confirmed.

I’ll be personally managing your account and leading the strategy. Depending on the project, I may also bring in trusted collaborators I’ve worked with for years—specialists in areas like PPC, design, copywriting, or data analysis—to ensure every part of your project gets the attention it deserves.

Category: Expertise