Pay-per-lead

A digital marketing and advertising payment model where advertisers pay a fee for each lead generated from their marketing efforts. Unlike pay-per-click (PPC) models, where payment is made for each click on an ad, pay-per-lead focuses on the collection of qualified leads. These leads typically include contact information from potential customers interested in the advertiser’s product or service, such as names, email addresses, or phone numbers, obtained through online forms, subscriptions, or other methods.

This model is particularly favoured in industries where the value of a lead can be high, and the subsequent sales process is more complex, such as in B2B services, real estate, finance, and education. Pay-per-lead ensures that advertisers pay only for potential customers who have shown a specific interest in their offerings, making it a cost-effective strategy for generating targeted leads.