Pay-per-sale

Pay-per-sale is a performance-based advertising model in which advertisers pay a commission or fee only when their advertising efforts directly result in a sale. This model is frequently used in affiliate marketing, where an advertiser partners with external parties (affiliates) to promote their products or services. The affiliate earns a commission for each sale made through their referral, typically tracked via unique links or codes.

Pay-per-sale is considered a low-risk, high-reward model for advertisers since they incur costs only when a sale is actually made, ensuring that their advertising budget is directly tied to revenue generation. This model is particularly popular in e-commerce and online retail but can be applied in various sectors where online sales tracking is feasible. It aligns the interests of the advertiser and the affiliate, as both parties benefit from increased sales.