Pay-per-click is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked. This model is commonly used in online advertising platforms like Google Ads and Bing Ads, as well as on social media platforms like Facebook and LinkedIn. PPC allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business offering. It’s an effective way to drive traffic to websites, as opposed to earning those visits organically. PPC campaigns can be highly targeted, reaching specific audiences based on factors like location, language, and device. This model provides advertisers with the flexibility to control their budget and track the effectiveness of their ads in real-time.
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