Not all good work comes from in-house teams. Do you know all the benefits of using white label PPC management? In this article, I list 6 reasons marketing agencies outsource their PPC management services.
Reason 1: Focus on the main service
Let’s face it: PPC is hard to be handled by non-experts. And because it can bring in a decent profit in the short term, it’s often—and understandably so—followed up closely. For this reason, marketing agencies without PPC expertise should trust white label PPC management companies. For example, an SEO-focused agency or a video production company can white-label PPC management services and focus on their core businesses. More often than not, for very specialized agencies, it makes more sense to limit their hires and outsource non-strategic work.
As you start outsourcing, ensure you have a clear idea of what needs to be outsourced. You need to know what tasks or projects are best done in-house (e.g., content creation) and which ones are better left to a freelancer (e.g., PPC campaigns). Outsourcing doesn’t mean you will no longer participate in those activities; it means simply delegating them to someone else.
When you hire a white label PPC management company, you don’t just hand over the keys to your entire PPC account. Instead, you share control with the expert while still having full access to all the data they collect and analyze. This way, you can always manage your PPC campaigns as needed, allowing you to react quickly if necessary.
Reason 2: Capacity
Even PPC agencies can outsource some of their work. The first reason is to increase capacity on the fly, avoiding saying “no” to a new client in rush periods. This can be due to no interest in scaling hiring or simply for better management of peak periods. In this case, it makes more sense to outsource some of the work to a white label PPC management company for short periods while the HR department is doing its work or the peak season is over. In addition, outsourcing can take pressure off your resources. For example, an overwhelming PPC account can benefit from having a PPC freelancer giving a hand when the amount of work is just too much to handle.
Reason 3: Expertise
If you don’t have any experience managing campaigns, you might consider finding a white label PPC company, so you can start offering this service to your clients. With this extra expertise, you’ll be able to charge them an additional fee for handling campaign management. This allows you to test the PPC waters and consider offering this service in the future, expanding your base offer.
Reason 4: Overdemanding clients
In some cases, the agency outsources the PPC management work and the headache they would have with a demanding client. Even if ‘firing the client’ would make more sense, it’s sometimes better to outsource the PPC service and honour your contract.
Reason 5 : Business model
Some agencies sell digital marketing services even if they don’t deliver them. Instead of PPC managers, these agencies only have salespeople and project managers, so they outsource the campaign management to white label PPC comnies. This scenario works when the client-facing agency has a knowledgeable project management team who can handle the clients’ technical questions on the fly. It’s also ideal if the client-facing agency can outsource the service cheaper than its current location. A London-based agency can outsource their services to a Canadian fulfilled, for example, making money by managing the project and doing weekly touchpoints with clients.
Reason 6 : Save money
As we’ve seen in the previous point, the gap between local market rates and overseas rates can play an essential role in outsourcing. But beyond the workforce, the client-facing agency can also save in campaign management tools. It may seem like pocket money at first, but trust me: investing in tools can make an agency operation’s costs skyrocket.
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