What is White label PPC?

You probably heard about ‘white label’ already, but do you know what it is? And when it’s applied to PPC campaigns, what does it mean?

Here I’ll introduce you to white label PPC and tell you how it can help your business with your search engine ad campaigns.

What is white label?

White label is a product or service produced by one company (the producer) that another company (the marketer) rebrands to make it look like they made it.

Let’s say you have a startup that provides small companies with an app for back-end management, like managing payroll, staff hours, etc. Then your clients start demanding a front-end solution, like a platform for customers to purchase products or book their services. If you don’t have the resources or the knowledge to provide this front-end service, you go to a different company that just does that and sign them, so you take their product, put your label on it, and sell it as theirs.

What is white label PPC?

As you might imagine, it’s white label applied to pay-per-click campaign management. For example, a marketing agency that does not provide PPC might outsource it to a PPC-specialized company and repackage this service as if it was theirs. The white label specialist will handle everything from campaign management to keyword selection and optimization while providing clients with regular reports on traffic, conversions, cost per click, and other important metrics.

White label PPC gives companies that are not PPC experts the opportunity to have it in their service package without hiring an expensive specialist. It also allows online marketers and business owners to focus on other aspects of their businesses while providing clients with this crucial service. This is because the white label specialist will take care of everything that has to do with PPC.

White label PPC is an effective option for people unwilling to spend too much time worrying about technicalities. A white label specialist usually works with top-notch software and thus provides high-quality services at a cost-effective price. At the same time, marketers can dedicate themselves to whatever kind of work they do best.

As a seasoned digital marketer and PPC manager, I provide white label PPC myself. Are you interested in it? Schedule a call, and let’s chat!