Outbrain is a native advertising platform that allows advertisers to promote content and ads across a network of premium publisher websites. Ads are designed to match the look and feel of the surrounding content, typically appearing as recommended articles or sponsored links labelled “Recommended for you” or “Sponsored content.”
Outbrain is commonly used for content distribution, brand awareness, and upper-funnel campaigns, with advertisers paying on a cost-per-click (CPC) basis.
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