Organic search result

An organic search result is a listing that appears on a search engine results page (SERP) naturally, based on relevance to the user’s query, rather than through paid advertising. These results are determined by the search engine’s ranking algorithms and are influenced by factors such as content quality, relevance, authority, and user experience.

Advertisers do not pay for clicks on organic search results, making them a core component of search engine optimization (SEO) rather than paid search marketing.