PPC podcasts: the next best thing to a live PPC expert in your ear 24/7. There are plenty of great places for people to learn about what we do and how we do it, but few, if any, provide such high-quality content as these PPC podcasts. Whether you’re a beginner or an experienced PPC pro looking for some fresh ideas to improve your own PPC skillset these four PPC podcasts will help you out.
Each podcast is unique and covers a different aspect of the world of paid search marketing (and, sometimes, other related subjects). From tips on choosing keywords that have high conversion rates to hearing from experts on what management tactics work best with AdWords, the numerous topics covered by these four podcasts will give you plenty of ideas on improving your own PPC efforts.
What I like best about these podcasts is that they’re not just for beginners. If you’re looking for the best way to manage your account or you’re struggling to figure out why conversions are down, these podcasts will help you improve your skillset.
PPC Den: Amazon PPC Advertising Mastery
They are known to be “The world’s first Amazon advertising podcast”. With hundreds of episodes, they broadcast consistently every single week. If you run Amazon campaigns or want to learn more, this is a must-listen show. Topics covered include the best ways to optimize your product listings for better conversion rates and how to market your product(s) effectively using Amazon.
The PPC show podcast
These guys cover everything under the sun related to the PPC universe, from Google Ads to Quora ads, their content inventory covers a lot of PPC channels. Even if they took a break at the beginning of the pandemic, you can find nice interviews there.
The Paid Search Podcast
With new episodes every Monday, Chris Schaeffer and Jason Rothman bring a lot of tips and tricks for the PPC professionals – not only technical stuff but also everything related to client relations, sales and so on. Worth a listen for sure.
Perpetual traffic, by Digital Marketer
Perpetual Traffic, a podcast by Digital Marketer tells you all about current trends in digital marketing that will help you stay ahead of the game. Featuring interviews with leading digital marketing experts, this podcast has something interesting for everyone interested in online marketing, with more than one episode released every single week. Worth your time, especially if you’re a PPC expert.
The four podcasts outlined in this article are an excellent resource for anyone serious about boosting their paid search skills. A variety of topics are covered in these four niche-specific shows, so be sure to find one that suits your needs!
What about you? Let me know if I’m missing something so I can update this list.
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