Google Ads Audit

Spending on Google Ads but not seeing the results you want? Many accounts waste budget on poor targeting or weak settings. I’ll audit your campaigns, highlight what’s holding you back, and give you clear steps to improve performance and ROI.

Identify ad copy opportunities

High-performing ad copy is the backbone of any successful Google Ads campaign. As part of my Google Ads Audit, I conduct a detailed review of your current ad messaging to uncover areas for improvement and identify what’s driving the strongest results. When analyzing metrics like CTR, engagement trends, and user intent, I isolate underperforming ads and elevate the messaging that converts.

I also evaluate how well your copy aligns with audience expectations and search intent at each stage of the buyer’s journey. From sharpening headlines and optimizing calls-to-action to aligning ad copy with relevant keywords, the audit ensures your messaging is strategic, appropriate, and impactful.

A thorough Google Ads Audit results in ad copy that grabs attention and compels action, leading to stronger engagement, more qualified traffic, and higher conversion rates across your campaigns.

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Spot Quality Score improvement opportunities

Improving your Quality Score is one of the most effective ways to run more profitable and efficient Google Ads campaigns. Through my comprehensive Google Ads Audit, I identify key opportunities to boost Quality Scores across your keywords and ads. Since Quality Score is shaped by ad relevance, expected click-through rate (CTR), and landing page experience, optimizing these components leads to lower CPCs and greater ad visibility.

I analyze keyword alignment to ensure your ads precisely match user intent. Next, I evaluate your ad copy for clarity, relevance, and performance potential, refining it to increase engagement. I also audit your landing pages—assessing speed, mobile optimization, and message consistency—to ensure users have a smooth, relevant experience from click to conversion.

With ongoing performance trends and targeting refinements, I deliver insights that keep your campaigns competitive. If you’re facing low CTRs, mismatched keywords, or weak landing pages, this Google Ads Audit provides the data-driven steps to improve Quality Scores and increase ROAS.

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Identify opportunities left on the table

Many Google Ads campaigns underdeliver simply because valuable opportunities are overlooked. My Google Ads Audit is designed to uncover these gaps and help your campaigns reach their full potential. By examining your account structure, targeting configuration, and keyword strategy, I highlight where you can gain more traffic, leads, and conversions without increasing spend.

This includes surfacing high-potential keywords that are currently underused, identifying untapped audience segments, and finding placements that could boost visibility and engagement. I also evaluate your budget distribution to ensure it’s optimized for return—minimizing inefficiencies and reallocating spend toward top-performing campaigns.

Beyond core fixes, I identify advanced optimization opportunities like remarketing, custom audience layering, and dynamic ad setups to further strengthen your strategy. Every overlooked element in your account is a chance to drive better results.

A data-driven Google Ads Audit will give you the insights and clarity needed to sharpen your campaigns, maximize ROI, and confidently grow your reach.

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Automation suggestions

Streamlining your campaigns through smart automation is a powerful way to improve performance, reduce manual work, and reduce costly errors. As part of my Google Ads Audit, I evaluate your automation setup to identify opportunities to enhance efficiency without sacrificing control.

I review your use of automated bidding strategies, dynamic ad formats, rules, and scripts to ensure each automation feature aligns with your goals and contributes to performance. If key features like real-time bid adjustments, budget pacing, or ad testing are underused, I’ll provide tailored recommendations to integrate them into your workflow.

Automation in Google Ads isn’t just a convenience—it’s a strategic advantage. When properly implemented, it empowers your campaigns to respond to data faster and frees up your time to focus on high-level optimizations.

My Google Ads Audit delivers actionable insights to help you strike the right balance between automation and oversight, enabling smarter decisions and more consistent, scalable results.

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Post-audit call

A comprehensive Google Ads Audit is just the starting point—what truly drives performance is how you apply the insights. I include a post-audit strategy call to help you understand the findings, prioritize improvements, and map out clear next steps.

During this session, we’ll walk through your Google Ads Audit in detail. I’ll highlight what’s working, where your campaigns are falling short, and how to capitalize on the most promising opportunities. From refining ad targeting and creativity to implementing smart automation, you’ll gain clarity on your most impactful actions.

Whether you manage your campaigns internally or work with a team, this call is designed to give you practical, results-driven guidance. The goal is simple: to ensure that every insight from the audit translates into measurable gains like improved Quality Scores, lower costs, and more substantial ROI.

With focused, actionable recommendations, you’ll walk away confident and equipped to elevate your Google Ads performance.

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Open communication & quick turnaround times

Transparency and responsiveness are fundamental to the way I conduct every Google Ads Audit. Clear communication and timely execution are key to delivering insights you can trust and act on quickly.

From the start of your Google Ads Audit, you’ll receive regular progress updates and defined timelines for each deliverable. If questions come up, if you need clarification, or if there’s a specific campaign issue you want to address, I’m readily available to support you. My aim is to keep you informed and confident throughout the entire process.

In the fast-moving Google Ads environment, speed matters. That’s why I focus on delivering findings and recommendations quickly—so you can respond to performance issues, seize opportunities, and make impactful changes without delay.

With a strong commitment to clear communication and fast turnaround, I offer a collaborative, stress-free experience. Together, we’ll fine-tune your campaigns for greater efficiency, performance, and long-term success.

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Improve performance.

When you invest in a Google Ads Audit, you’re not just looking for a report—you want results that make a difference. I’m committed to delivering clear, data-backed insights and actionable recommendations that enhance performance, improve efficiency, and align with your business goals.

My audit goes beyond surface-level reviews. I identify areas where your budget is wasted, uncover gaps in targeting and ad copy, and highlight growth opportunities you may be missing. Every recommendation is tailored to your account structure and campaign objectives, creating a strategic path forward.

While a guaranteed ROI isn’t realistic, I guarantee a Google Ads Audit packed with meaningful insights that can help transform your campaigns. The goal is to turn inefficiencies into performance gains and ensure every advertising dollar works harder for your business.

Let’s unlock the full potential of your Google Ads campaigns with a focused, results-driven audit that delivers lasting impact.

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Testimonials

From the moment we met, Jorge gave a strong sense of trust. I learned a lot, felt always supported. He helped my business jump in sales in only a few months. Top-notch customer service, expertise, generosity, warmth and speed are some words that come to mind when I think of him.
Bianca Saia
Divan bleu
Jorge helped us when we first built our website, suggesting better SEO practices and, later, assisted us in building a strategy for search engines. We were able to save some money and finally saw results in our search engine media campaigns.
Carlos Frederico
Tee Talent Apparel Inc.
The SEO/SEM work that Jorge did for us over several years was highly valuable. It helped us organize, analyze, and implement strategies that helped our organization reach more people and carry out our mission.
Michele Christle
Sustainable Harvest International

Google Ads Audit FAQ

What is included in a Google Ads audit?

A Google Ads audit includes a comprehensive review of your account’s structure, keyword strategy, ad copy, targeting, bidding, and conversion tracking. The goal is to identify what’s working, what’s wasting budget, and where there’s room for growth. You’ll get a clear, actionable report with prioritized recommendations to help improve performance and ROI.

Does the Google Ads audit include implementation of the fixes?

The Google Ads audit is a standalone service focused on diagnosing issues and opportunities. It outlines exactly what needs to be fixed, improved, or tested so you can apply the changes yourself or work with a PPC expert to implement them. If you’d like hands-on help after the audit, that can be arranged separately. Check the pricing page for this.

Is a Google Ads audit worth it for small ad accounts?

Absolutely. A Google Ads audit can be even more impactful for smaller budgets. When every dollar counts, identifying hidden inefficiencies and refining your targeting or ad strategy can lead to significant performance improvements—without the need to increase your ad spend.

How long does the Google Ads audit take?

14-day turnaround (once access is given and the contract is signed).

Will a Google Ads audit help reduce my ad spend?

Yes. One of the key outcomes of a Google Ads audit is identifying wasted ad spend. By removing underperforming keywords, tightening targeting, and improving ad relevance, you can often achieve better results while spending the same, or even less. The audit identifies areas where waste can be cut and suggests more efficient budget reallocation.

Got more questions? 
Schedule a call, and I’ll provide the answers.

Schedule a call with your Google Ads Audit Specialist
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