Facebook Ads Audit

Wasting money on Facebook Ads that don’t convert? Many campaigns underperform due to weak targeting or poor creatives. I’ll audit your account, uncover hidden issues, and give you clear steps to cut wasted spend and boost return on ad spend.

Identify Ad Copy Opportunities

Compelling ad copy is essential to the success of any Facebook Ads campaign. As part of my Facebook Ads Audit, I conduct a detailed review of your creatives to uncover what’s driving results and what’s holding you back. Analyzing performance indicators like CTR, engagement, and user interaction, I pinpoint underperforming ads and surface messaging that genuinely connects with your audience.

I also identify gaps in your current messaging strategy to ensure it aligns with your audience’s behaviour, preferences, and stage in the customer journey. Whether it’s rewriting headlines for impact, improving calls-to-action, or aligning visuals with audience expectations, every element is reviewed for performance potential.

With this Facebook Ads Audit, you’ll walk away with a clear roadmap to elevate your ad messaging, designed to capture attention, boost engagement, and increase click-throughs and conversions across your campaigns.

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Optimize Ad Relevance Diagnostics

Maximizing your Ad Relevance Diagnostics is essential for improving the performance and cost-efficiency of your Facebook Ads. As part of my Facebook Ads Audit, I dive deep into your campaigns to uncover improvement opportunities across quality ranking, engagement rate ranking, and conversion rate ranking—three core factors influencing how your ads are delivered and how much you pay.

I begin by reviewing your audience targeting to ensure your ads reach users who are most likely to engage, based on behaviour, interests, and demographics. Next, I assess your creative assets to evaluate how compelling and relevant they are to your target audience. Finally, I examine the full conversion path—from ad click to landing page—to uncover bottlenecks and optimize user experience.

By fine-tuning these elements, I help reduce your cost-per-result (CPR) and improve ad efficiency. Whether you face weak engagement, poor rankings, or missed conversion opportunities, this audit delivers practical, data-backed strategies to increase your ROAS.

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Identify opportunities left on the table

Many Facebook Ad campaigns underperform simply because untapped opportunities go unnoticed. My Facebook Ad Audit is designed to uncover hidden areas where your campaigns could be generating more traffic, leads, and sales. By evaluating your account structure, targeting, and campaign strategy, I pinpoint what’s holding you back and how to fix it.

This includes identifying under-leveraged audience segments, spotting ad placements that could boost engagement, and refining retargeting strategies for stronger follow-through. I also examine how your budget is distributed to ensure your investment flows into the highest-performing ad sets, cutting down on wasted spend.

Beyond the basics, I explore advanced growth levers like dynamic product ads, strategic lookalike audiences, and creative formats like video to amplify your performance. Every detail matters, and even small shifts can drive meaningful results.

With this audit, you’ll gain clear, data-driven guidance to help your Facebook Ads work harder, smarter, and more profitably.

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Post-audit call

A Facebook Ads Audit is only as valuable as your actions afterward. I include a post-audit strategy call to guide you through the findings and show you how to turn insights into results. We’ll review your campaign strengths, address areas for improvement, and prioritize the changes that will make the most significant impact.

In this one-on-one session, I’ll explain how to refine your targeting, improve creative performance, and use automation tools to streamline campaign management. Whether handling ads internally or working with a team, you’ll get clear, actionable steps that fit your workflow.

This isn’t just a report—it’s a roadmap. You’ll walk away with practical guidance to improve engagement, increase ROAS, and reduce inefficiencies. The goal is simple: to help you implement changes that deliver real, measurable gains.

With tailored recommendations and expert support, the post-audit call turns insights into momentum—and momentum into long-term Facebook Ads success.

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Open communication & quick turnaround times

Transparency and responsiveness are central to how I deliver every Facebook Ads Audit. Clear communication and timely execution ensure you receive valuable insights and can act on them when it matters most.

I keep you informed throughout the audit process with regular progress updates and defined timelines for each deliverable. Whether you need clarification, have campaign-specific concerns, or want to shift focus mid-audit, I’m readily available to support you. The goal is to keep you empowered and in the loop at every stage.

In a fast-moving platform like Facebook Ads, speed matters. That’s why I prioritize rapid delivery of findings and next steps—so you can close performance gaps and capitalize on opportunities without hesitation.

With consistent communication and quick turnaround times, you get more than just an audit—you get a responsive partnership focused on driving performance and long-term growth for your campaigns.

 

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Improve performance. Guaranteed.

When you invest in a Facebook Ads Audit, you deserve insights that lead to real progress. My audits are grounded in data and backed by years of experience. They deliver practical, strategic recommendations that help your campaigns perform better, spend smarter, and reach your goals with greater efficiency.

This isn’t a surface-level review—it’s a deep, customized analysis built to uncover waste, highlight high-impact opportunities, and fine-tune your targeting, creatives, and budget distribution. Every recommendation is tailored to your business objectives and designed to drive measurable outcomes.

While I don’t guarantee a specific ROI—no one ethically can—I guarantee clarity, focus, and actionable steps that empower you to take control of your results. Whether scaling or troubleshooting, this audit will give you the tools to move forward confidently.

Your growth is the mission. With a clear, results-focused plan, let’s make your Facebook Ads work harder and deliver more value.

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Testimonials

Jorge helped us when we first built our website, suggesting better SEO practices and, later, assisted us in building a strategy for search engines. We were able to save some money and finally saw results in our search engine media campaigns.
Carlos Frederico
Tee Talent Apparel Inc.
The SEO/SEM work that Jorge did for us over several years was highly valuable. It helped us organize, analyze, and implement strategies that helped our organization reach more people and carry out our mission.
Michele Christle
Sustainable Harvest International
From the moment we met, Jorge gave a strong sense of trust. I learned a lot, felt always supported. He helped my business jump in sales in only a few months. Top-notch customer service, expertise, generosity, warmth and speed are some words that come to mind when I think of him.
Bianca Saia
Divan bleu

Facebook Ads Audit FAQ

What does a Facebook Ads audit cover?

A Facebook Ads audit covers everything that impacts your results. I review your campaign structure, targeting, placements, creatives, and budget setup. The goal is to find what’s wasting spend, what’s limiting performance, and what changes will help you get better results. You’ll also get clear recommendations and a step-by-step action plan.

How long does the Facebook audit take?

14-day turnaround (once access is given and the contract is signed).

What will you review in the audit?

I review key areas like:

  • Campaign structure and objectives
  • Targeting and audiences
  • Placements and bidding strategy
  • Creative and ad copy performance
  • Budget allocation
  • Landing page flow (if applicable)
  • Key metrics and account trends

You get a clear breakdown of issues, wins, and next steps.

What will I receive after the audit?

You’ll receive a clear audit report with specific findings and recommendations. It’s not a generic checklist. It’s based on your actual data and setup. You’ll also get a priority action plan, so you know what to fix first to get better results faster.

Will the audit fix my campaigns for me?

The audit is focused on diagnosing problems and giving you a clear plan to improve. If you want, I can also help you implement the changes after the audit through my Facebook Ads management service.

Got more questions? 
Schedule a call, and I’ll provide the answers.

Schedule a call with your Facebook Ads Audit Specialist
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