Therapists

Google Ads for therapists works best when the foundation is built correctly from day one. I set up campaigns around real therapy search intent, with a clean structure that makes it easy to control performance and scale results over time. That means building campaigns based on what potential clients actually search for, not generic keywords that attract the wrong traffic.

I also set up location targeting properly so your ads show to the right people in your service area, and I structure campaigns so different therapy services aren’t mixed in a way that hurts performance. The result is a setup built to generate consistent client inquiries while protecting your budget from wasted clicks. If you’ve tried Google Ads before and it felt messy or unpredictable, the setup is usually where the problem starts — and where the improvements begin.

With Google Ads for therapists, keyword choice determines everything: the quality of your inquiries, your cost per lead, and whether your ads attract the right clients. Therapy keywords can be expensive, and many of them attract traffic from people who are not ready to book, are simply researching, or are looking for services outside your offerings. I focus on identifying search terms that reflect real intent — people actively seeking therapy and ready to reach out.

This includes building keyword themes based on the type of therapy you offer, how clients describe their needs, and the language people use when they’re looking for help in your area. Just as necessary, I filter out the traffic you don’t want by building strong negative keyword lists and tightening match types. This keeps your budget focused on searches that are more likely to turn into qualified inquiries rather than unproductive clicks.

Google Ads for therapists isn’t only about running campaigns — it’s also about what happens after someone clicks. Many therapy websites are well-designed, but they aren’t built to convert paid traffic. Minor changes to your page structure, messaging, and call-to-action can dramatically increase inquiry volume without increasing spend. That’s why I include landing page feedback to improve conversion rate and lower your cost per inquiry.

I review whether the page matches the search intent behind your ads, whether the messaging answers the questions people have before reaching out, and whether the next step is straightforward. I also look at mobile experience, speed, layout, and how the form or booking process flows. You don’t need a complete redesign — usually, the most significant wins come from making the page more straightforward, more focused, and easier for the right visitor to take action.

If you’re already running Google Ads for therapists but the results feel inconsistent, an audit is the fastest way to understand what’s going wrong. Most underperforming accounts suffer from the same issues: broad keywords, weak targeting, missing or inaccurate conversion tracking, and campaigns that haven’t been refined over time. My audit identifies exactly where your budget is being wasted and what changes will have the most significant impact first.

I review your account structure, search terms, keyword strategy, ads, bidding approach, location settings, and conversion setup. Then I give you a clear set of recommendations — not a long report with generic advice. You’ll know what to fix, what to pause, what to improve, and where the best opportunities are to generate more inquiries. Whether you want to apply the fixes yourself or have me take over management, the audit gives you a roadmap to better performance.