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Today, I’ll discuss the advantages of Google Data Studio (now Looker Data Studio) for agencies. If you’re unsure which data visualization tool is right for your clients, keep reading.
Some of the Google Data Studio advantages for your PPC agency
Advantage 1: It’s free
Google Data Studio is a free tool, so you don’t have to pay anything. You will only need a browser and an internet connection.
Advantage 2: Multiple data source connectors
Google Data Studio makes it easy to visualize your data across different sources – including Google Analytics, AdWords, Facebook Ads, Microsoft Ads and more than 600+ other connectors. You can quickly build dashboards, reports, and visualizations with Google Data Studio. And since it’s built into the Google Cloud Platform, you’ll always have up-to-date information without exporting or importing files.
You can use Google Data Studio to collect, analyze, and present data from different sources. For example, you can connect Google Analytics and Google Ads accounts to see how each source impacts your client’s bottom line.
Advantage 3: It integrates well with other Google services
Google Data Studio integrates well with other Google services, such as:
-Google Sheets: You can connect to your spreadsheet to better visualize your data.
-Google Analytics: You can connect with your client’s Google Analytics profiles to make easier-to-visualize graphs for your clients.
– Google Ads: If you’re operating a digital agency, chances are that you’re managing Google Ads. The Google Data Studio integration with Google Ads is seamless and one of the most popular.
Advantage 4: It’s cloud-based
Google Data Studio is in the cloud, meaning you can access it anywhere.
Advantage 5: It’s easy to use
Google Data Studio is an easy-to-use data visualization tool. It allows you to create interactive dashboards for your data and share them with others using its drag-and-drop capabilities. Its similarity to other Google products (Google Data Studio also uses Material Design) makes the product somewhat familiar to professionals already accustomed to Google products.
Advantage 6: It’s highly customizable
You can create different templates for each report you want to create.
Google Data Studio helps you save time since it is highly customizable and easy to use. It allows you to efficiently organize large amounts of data so your reports are clean and simple.
Advantage 7: Data manipulation
Data Studio provides many tools to help you model your data. You can use the Field Properties dialogue box to modify the properties of specific fields within a report. For example, you can change the format of dates, adjust the number of decimal places, do some data blends, and much more.
Advantage 8: Collaboration capabilities
Google Data Studio lets you easily share your insights with individuals or groups. You can invite others to view or edit reports or send them links in scheduled emails.
When you share a Data Studio report, you can choose how much access you want to give to others. For example, you might decide to make it public, so anyone can see it or keep it private, so only certain people can access it.
Advantage 9: Share and embed
You can embed a report in almost any web or mobile application that supports the HTML iframe tag. No knowledge of HTML is required; you simply paste the code into your site or app. If you want to make it easier for visitors to access your report, you can add a link to the embedded report within the body of your document.
Advantage 10: pre-built templates
Google Data Studio offers marketers several ways to gain insight into their data. One way to do this is to create a custom report based on a prebuilt reporting template. This allows you to quickly access the most important insights from your data without writing code yourself.
To ensure you get the best out of Data Studio, we recommend duplicating a template and adding it to your account.
External resources
Introduction to Data Studio course
What about you? Can you share other Google Data Studio advantages for agencies? Let me know in the comments.
