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Display Campaigns

Struggling to make display ads deliver real results? I design and manage campaigns that grab attention, target the right audience, and reduce wasted spend—helping you turn banner impressions into clicks, leads, and sales that actually matter.

Display Ads Audit for Existing Accounts

Visibility & Reach Analysis

If your display campaigns aren’t delivering meaningful results, your ads may be showing in the wrong environments, to the wrong audiences, or too often to the same people. That leads to wasted spend, poor brand perception, and underwhelming performance.

As your display campaign freelancer, I run in-depth display audits that evaluate placements, targeting layers, formats, frequency, and performance trends. Instead of relying on generic setups, I identify where your ads lose impact and where opportunities are being missed. The goal is clear: better visibility, stronger engagement, and more value from every impression.

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Audience & Placement Audit

Display advertising can quickly become expensive when ads appear on low-quality sites or reach audiences with no buying intent. For small and mid-sized businesses, this is one of the fastest ways to drain budget without seeing returns.

As your dedicated PPC freelancer, I review audience targeting and placement data to ensure your ads appear only where they make sense. I refine contextual targeting, in-market audiences, remarketing lists, and custom segments so your ads connect with users who actually matter. Every adjustment is made with budget efficiency and relevance in mind.

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Display Budget Audit

Display budgets often get spread too thin—across too many audiences, placements, or formats. The result is diluted performance and limited insight into what’s actually working.

That’s where I come in as your trusted display campaign freelancer. I analyze spend distribution, bid strategies, frequency caps, and performance by audience and placement. The focus isn’t just cost reduction—it’s reallocating budget toward the display tactics that generate real lift, brand recall, and downstream conversions.

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Display Campaign Build & Strategy

A Clear Plan for Scalable Visibility

Running display ads without a defined strategy is like broadcasting your message without knowing who’s listening. You might get impressions, but not impact.

As your PPC campaign freelancer, I build display campaigns around clear objectives—brand awareness, remarketing, lead support, or funnel reinforcement. We align on goals, map the customer journey, and choose formats and targeting methods that support each stage. The result is a flexible display strategy that evolves with performance data, not guesswork.

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Audience & Placement Research

Effective display advertising starts with knowing exactly who you want to reach—and where they spend their time online. Without proper research, even well-designed ads fail to perform.

I use advanced tools and hands-on experience to research high-value audiences and quality placements. From contextual relevance to behavioral signals, I identify combinations that maximize engagement while protecting your budget. As your PPC freelancer, my role is to turn display ads into a predictable, repeatable performance channel.

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Display Ad Creative & Messaging

Strong targeting won’t save weak creative. In display advertising, visuals and messaging decide whether your brand gets ignored or remembered.

As your PPC freelancer, I help shape display ad messaging that’s clear, compelling, and aligned with user intent. Whether it’s static banners or responsive display ads, every element is designed to reinforce your value proposition and drive meaningful interaction—without relying on clickbait or overexposure.

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Ongoing Display Campaign Management

Negative Placements & Brand Safety

One of the most overlooked aspects of display advertising is exclusion. Ads appearing on irrelevant or low-quality sites hurt performance and brand perception.

I continuously manage negative placements, apps, and environments to keep your ads visible only where they add value. This ongoing refinement ensures cleaner data, stronger engagement, and a healthier return on ad spend.

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Frequency & Budget Management

Display success isn’t about showing ads as often as possible—it’s about showing them often enough. Poor frequency control leads to wasted impressions and audience fatigue.

As your PPC freelancer, I actively manage bids, budgets, and frequency caps to maintain a balanced approach. Campaigns are monitored closely and adjusted based on performance signals, not assumptions. Every euro is treated as an investment, not an experiment.

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Reporting & Ongoing Communication

Clear Insights, No Guesswork

Display campaigns generate a lot of data—but data alone isn’t helpful without context.

I build clear dashboards and reports that show what’s happening behind the scenes: reach, frequency, audience performance, assisted conversions, and trends over time. You’ll always understand how your display campaigns contribute to your broader PPC strategy.

Alongside reporting, you can expect consistent communication and proactive updates. No silence, no confusion—just clear insights and collaborative decision-making.

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Testimonials

Jorge helped us when we first built our website, suggesting better SEO practices and, later, assisted us in building a strategy for search engines. We were able to save some money and finally saw results in our search engine media campaigns.
Carlos Frederico
Tee Talent Apparel Inc.
The SEO/SEM work that Jorge did for us over several years was highly valuable. It helped us organize, analyze, and implement strategies that helped our organization reach more people and carry out our mission.
Michele Christle
Sustainable Harvest International
From the moment we met, Jorge gave a strong sense of trust. I learned a lot, felt always supported. He helped my business jump in sales in only a few months. Top-notch customer service, expertise, generosity, warmth and speed are some words that come to mind when I think of him.
Bianca Saia
Divan bleu

Display Advertising FAQ

Are you Google Ads certified?

Yes, I’m Google Ads certified. I stay current with the latest best practices and platform updates to ensure campaigns are optimized in line with current standards. Certification backs up my hands-on experience with a solid foundation in platform knowledge. You can find my certifications on the Certifications page.

Do you have case studies or past results you can share?

Yes, I’ve worked with various clients across different industries and documented some of the results in detailed case studies. You can view them on the Case Studies page to get a sense of the strategies I’ve used and the outcomes delivered. If you’re looking for something specific, please don’t hesitate to reach out, and I’ll be happy to share relevant examples.

Will I retain full access to my Google Ads account?

Yes. Your Google Ads account is owned by you from day one. I’m added as a user to manage and optimize your campaigns, but you always remain the complete owner. You’ll use your credit card to bill directly with Google, and you can see all activity, changes, and performance metrics whenever you like. If you don’t have an account, I can help set one up under your ownership.

What are your rates for display campaign management?

I charge by the hour, and rates vary depending on whether you’re a direct brand or an agency outsourcing work. Each type of client has different needs and pricing structures. Please check my Pricing page or contact me to discuss your project for the most accurate and up-to-date rates.

 

What payment methods do you accept?

The first payment is preferred by credit card and processed through a secure customer portal. After that, you can continue paying by credit card or bank transfer if needed. In the portal, you can manage your subscription, update card details, download receipts, and even add your accountant or accounts payable contact for billing access. You can also cancel anytime.
Subscriptions run on a 30-day cycle and remain active until the end of the billing period. After confirming your subscription, email me if you’d like to be billed in a currency other than CAD. Supported currencies include AUD, BRL, EUR, GBP, USD, and ZAR.

Got more questions? 
Schedule a call, and I’ll provide the answers.

Schedule a call with your Google Ads Freelancer
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