Frequency is a metric that measures the average number of times a unique user is exposed to an ad within a specific time period. It is used to manage ad exposure, balance reach and repetition, and prevent overexposing audiences.
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Frequency is a metric that measures the average number of times a unique user is exposed to an ad within a specific time period. It is used to manage ad exposure, balance reach and repetition, and prevent overexposing audiences.
