Jorge Martins – PPC freelancer

Share of Voice

Navigating the crowded PPC landscape without a clear understanding of your “Share of Voice” can feel like shouting into a void. The pain point here is that you’re investing time, effort, and money into campaigns that might be getting drowned out by competitors. The consequence? Lost opportunities for brand visibility and customer engagement, which can directly impact your bottom line.

That’s where I come in. As a dedicated PPC freelancer, I don’t just throw your ads into the mix; I meticulously analyze the market to understand how your brand can truly stand out. By focusing on elevating your “Share of Voice,” I ensure that your campaigns don’t just add to the noise—they lead the conversation. The result is a more commanding presence in your market, leaving your competitors trailing and giving you a better return on your investment.

Budget audit

Managing a PPC budget can be a minefield for small to medium-sized businesses. Misallocated funds or overlooked inefficiencies can lead to a drained budget with little to show for it. The consequence? You’re not just losing money; you’re also missing out on valuable opportunities to connect with potential customers.

That’s where my services as a PPC freelancer come in. I offer targeted budget audits that go beyond surface-level analysis. I delve into your current ad spend, scrutinizing everything from keyword choices to conversion metrics. The goal is simple but impactful: to optimize your budget for the highest possible ROI.

So, if you’re an SMB looking for a way to make every dollar count in your PPC campaigns, I’m the PPC freelancer who can help you achieve that. With my budget audit, you’re not just saving money; you’re investing in a strategy that maximizes your returns.

Keyword & placement research

Jumping into PPC campaigns without in-depth keyword and placement analysis can leave SMBs feeling adrift, wasting both time and money. The fallout? Your ads may not reach the right audience, leading to poor engagement and low ROI.

As your specialized PPC freelancer, I offer more than just ad creation; I provide a foundation built on meticulous research. Utilizing advanced tools and seasoned expertise, I identify high-impact keywords that resonate with your target audience. But I don’t stop there. I also delve into the nuances of ad placement, identifying the most effective platforms, prime ad spots, and optimal display times to maximize engagement and conversions.

So, when you collaborate with me, you’re not just getting a PPC freelancer; you’re gaining a strategic ally committed to elevating your campaigns. With a focus on precision and effectiveness, I aim to transform your PPC efforts into a high-performing machine.

Ongoing negative keywords

In PPC advertising, sometimes what you don’t say is as important as what you do. For SMBs, failing to manage negative keywords can result in ads appearing for irrelevant searches, wasting budget and diluting campaign effectiveness. The outcome? You’re spending money to attract the wrong audience, which can lead to disappointing ROI.

As your dedicated PPC freelancer, I specialize in the often-overlooked art of negative keyword curation. I continuously refine your keyword list to exclude terms that don’t align with your campaign goals, ensuring that your ads reach only the most relevant audiences. This focused approach not only saves you money but also enhances the relevancy and impact of your campaigns.

So, when you partner with me, you’re not just avoiding the common pitfalls of PPC advertising; you’re actively honing a more targeted and cost-effective strategy. Together, we’ll create a clutter-free PPC landscape that zeroes in on your ideal clientele, maximizing both engagement and returns.

Budget management

In the world of PPC for SMBs, every dollar counts. But without strategic budget management, you risk squandering your resources on campaigns that don’t yield the desired results. The fallout? Reduced ROI and missed opportunities to connect with potential customers.

That’s where I come in as your PPC freelancer. I’m not just about setting up campaigns; I’m about making every dollar work as hard as it can for you. Through real-time tracking, bid adjustments, and in-depth performance analysis, I focus on optimizing your ad spend for maximum impact.

So, why settle for a scattergun approach when you can have precision? With me managing your PPC budget, you’re not just spending money—you’re making a calculated investment in your business’s success.

Dashboard & report build

Staying in the dark about your campaign performance is a recipe for inefficiency and wasted resources. For SMBs, this lack of insight can lead to missed opportunities and a dwindling ROI, leaving you wondering where your ad dollars are going.

That’s why, as your PPC freelancer, I prioritize transparency and clarity through expertly crafted dashboards and reports. I provide you with real-time data visualizations and in-depth analyses that go beyond mere numbers. This enables you to dive deep into your campaign results, understand emerging patterns, and spot opportunities or areas for improvement with ease.

So, think of it this way: you’re not just getting a set of numbers and graphs; you’re gaining a clear roadmap to understand and improve your PPC performance. With this level of insight, you’re better equipped to make informed decisions that drive your campaigns—and your business—forward.

Recurring communication & updates

Staying connected is key to successful PPC management. As your PPC freelancer, I prioritize consistent communication and regular updates. Whether it’s a weekly check-in, monthly review, or immediate updates on significant changes, I ensure you’re never left in the dark. Benefit from a seamless flow of information, timely insights, and collaborative feedback loops to drive campaign success.