Running a PPC campaign isn’t just about picking the right keywords—it’s also about knowing which ones to block. That’s where negative keywords come in. By filtering out irrelevant searches, you ensure your ads reach the right people, cutting down on wasted spend and attracting better traffic. In this article, we’ll dive into why negative keywords are key to getting better results, saving money, and improving your overall campaign performance.
What are negative keywords
Negative keywords are specific words or phrases you can add to your search ads account to prevent your ads from showing on irrelevant queries. If a user searches for a term that’s exactly or contains your negative keywords, your ads will not show up. In other words, negative keywords serve as a filter to improve your account efficiency.
Learn why you need to add negative keywords to your account below.
Prevent irrelevant clicks
The first and most significant reason to use negative keywords is to avoid showing your ads for unrelated searches.
Save on wasted spend
Still related to the previous point, by preventing your ads from showing for irrelevant searches, you’re also saving money that would otherwise go to waste on out-of-scope queries and clicks.
Improve click-through rates
Another advantage of using negative keywords is improving your click-through rates. By preventing your ads from showing for irrelevant searches, you automatically eliminate less qualified traffic, which is normally less enticed to click your ads. Remember: it serves no purpose to receive clicks from an unqualified audience.
Increase conversion rate
Another positive outcome of using negative keywords well is the increase in conversion rate. By eliminating irrelevant traffic, you’re left with audiences more prone to click and convert at a higher rate.
Optimize budget allocation
Most importantly, negative keywords can significantly help your budget optimization since you’ll focus on the most qualified queries (and audiences) for your product or solution.
Let me know if you’re making use of negative keywords.
