Here I bring you 2 must-read books about data analytics. They are perfectly suited for anyone who’s starting in the digital marketing industry.
As you know, in digital marketing we can track numerous customer touchpoints, which generate tons of valuable information. So, making sense of all this data is critical if you want to excel as a PPC professional and manager. Let’s get to it.
The importance of web analytics
It seems like online marketing is all about numbers these days. Visitors, bounce rate, ad revenue, and conversion rates are key to building and maintaining a successful online business, but these numbers don’t tell the entire story. Web analytics can help provide a better picture of your website’s performance.
Why reading a book instead of online blog articles?
Reading blog articles about web analytics is surely helpful, but then you would miss out on two key features that books have: depth and context.
Books provide more depth about a topic than blog articles can ever aspire to. This is especially true when you are interested in web analytics for business reasons.
Books also bring context into the equation, and you can’t get that online. Context is the details that apply to your task, and if you’re new to web analytics, then books will help you grasp quickly what a web analytics tool can do for your organization.
Web Analytics: An Hour a Day
‘Web Analytics: An Hour a Day,’ by Avinash Kaushik, is a comprehensive guide to web analytics that can be read in one hour. Avinash offers a quick introduction and then dives into the fundamentals of website tracking and visualizations, as well as conversion optimization.
Avinash has a very simple, yet effective approach to explaining the key concepts of web analytics. He does not get into too much detail; instead, he tries to sum up everything in a very concise manner. Besides basic research methods, namely analyzing traffic sources, he also describes the various types of websites (which ones to track, which ones to ignore), many web analytics tools, and much more.
If you are looking for a book to introduce you to web analytics, ‘Web Analytics: An Hour a Day’ is exactly what you want. It is definitely more comprehensive than most introductory books out there while giving an excellent opportunity to learn the fundamental background of web analytics in just one hour.
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
In the fast-paced, information-laden world we live in, web analytics 2.0 is essential to understand the evolving metrics of a customer-centric business. These metrics are not just vanity—they enable customer-centric businesses to be more agile in decision-making while reducing risk and maximizing ROI.
Customer centricity removes the uncertainty from decision-making and allows organizations to build a “lean” business through continual improvement rather than relying on large, expensive implementations every few years.
Analytics 2.0 is a system based on the notion that there are known metrics and methods behind effective online marketing efforts. Now there are clear rules on how to use these metrics and methods and what they mean for your business.
With this book, Avinash Kaushik provides a thorough, user-friendly overview of how analytics 2.0 works, enabling you to understand the new rules of the game and learn how to use them effectively in your organization.
This book is a must-read for any business professional involved in running a business or in its online practices. This book will provide you with a solid foundation in analytics 2.0 and allow you to leverage the full power of analytics.
Where to buy these books?
Buy Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity on Amazon
Buy Web Analytics: An Hour a Day on Amazon
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